I can't see how this is providing any sort of profit, unless people aren't renting anymore because of places like Netflix and they feel that they can do better by encouraging people to buy but, either way you look at it's thirty days you aren't making money.

I dunno. I feel sorry for the video stores, though. The clerk seemed to be getting a lot of flack and was trying to explain that it wasn't the store's policy, it was Disney's. Disney could at least let people know, too. I didn't see it mentioned anywhere. The store had to put up a homemade sign on its door.